Designing for Systems, Scaling for Impact.
With over 20 years of experience, I have been invested in designing and managing design teams at multinational enterprise SaaS companies. Successfully evangelizing user research, design, and strategy for product portfolios, I have recruited, mentored, and managed design talent. My expertise lies in designing solutions for B2B, B2C, Enterprise portals, Intranets on Web, Desktop, and Mobile. I have also worked with Partners for outsourcing and integrations.
Strategic UX Leadership
Driving user experience across enterprise product suites with a focus on alignment, usability, and business impact.
Design Systems & Foundations
Building scalable design systems, frameworks, and core artifacts like personas, journeys, and information architecture.
Enablement & Acceleration
Empowering teams through bootcamps, user testing, and reusable UX tools that streamline delivery and raise design quality.
Frameworks
Practical, scalable tools for prioritizing, planning, and systematizing UX across products and teams.
Initiatives & Programs
Long-term efforts to embed UX into culture, governance, and customer engagement across the organization.
Workshops
Hands-on sessions to enable teams in design thinking, usability testing, and AI-integrated UX practice.